There are common principles that apply to all kinds of advocacy, in all situations:
Know the legislator. Legislators' philosophies vary. By varying your approach, you improve the likelihood that the message, which is unvarying, will be heard.
Understand the issues and what you are asking for. State the bill number when talking, since there are often opposing bills on the same subject. Tell briefly what you want the legislator to support. Use facts to substantiate your request. (We can provide information that will explain the issues.)
Understand the University's position and the rationale for that position. That position may reflect needed compromise or policy decisions that can affect the school more deeply than is initially apparent. (We can provide information that will explain the issues.)
Know the pros and cons and understand the implications, as well as can be determined, if the opposing position were to prevail. When possible, know the costs and benefits in economic terms. (We can provide information that will explain the issues.)
Understand the legislative process; watch your timing. Timing is critical to the effectiveness of your message. Too early and events can change or others' messages can override yours. Too late and a decision has been made or action taken which is difficult or impossible to change.
Be courteous and maintain a friendly attitude. Your legislator wants to hear from you and talk to you. Even if there is a disagreement on the final vote, there are always other issues another time.
Succinctly state what action you are seeking from the legislator.
Respect their time. The pace at the legislature becomes frenetic as session draws to a close and final votes are taken on bills. Your legislator may have little or no time to talk to you personally. Keep your message simple and to the point. If you are unable to speak to him/her directly, leave a message.
Your opinion matters. Your legislator wants you to vote for him/her again. They want to hear your opinion. Don't hesitate to share it, but contact for too many issues will dilute your message. And remember, they have other constituents with other, sometimes opposing, opinions too.
Ask for their support. When they have committed to you, most legislators will feel honor-bound not to change their stance without speaking to you again. You can also ask them to tell you how they intend to vote.
Thank them for their time and, if appropriate, for their vote. Their time is limited and, although, as their constituent, they have a responsibility to you, the schedule and pace during the waning days of session may mean that they miss a meal or time to rest or spend with their families. Expressing your appreciation for their vote assures them that you will not forget their support when it's election time. A brief letter of thanks is always noted and appreciated.
Learn about the issues and the candidates so you can make informed decisions at the polls.
Support those legislators whose actions are compatible with your values. Assist with election campaigns, either as a donor or a volunteer.
Cast your ballot. Voting is the single most important action you can take to aid the University.